Company Profile
Company Name |
Pure et Pro Inc. (Pure Epro) |
Established | March 27, 2023 |
representative | Representative Director Yuki Kikuchi |
address | 5-16-14 Shiba, Minato-ku, Tokyo |
Business Contents | Manufacture and sale of cosmetics |
A new UV protection solution that prioritizes the environment and skin.
The knowledge that "ultraviolet rays are the enemy of beauty" is widely accepted, and many people own at least one sunscreen product. However, how many people know that the UV absorbers contained in many sunscreen products have a negative impact on the corals and marine life in the ocean?
Pure et Pro has spent a year developing a UV protection product that is free of UV absorbers and is gentle on the environment and skin, and has now launched POHO+.
Not only does it protect your skin from UV rays, it also envelops you in ingredients that are kind to both the environment and your skin.
Enrich your life with POHO+.
Message
私たちが大切にしていること
Something that is kind to the earth and to your skin.
It all started with the desire to "enjoy golf without worrying about UV rays." When talking to people of all ages through golf, the thing everyone, regardless of gender, is concerned about is UV protection.
I wanted to make a UV care product, and while doing some research, I discovered that the UV absorbers contained in many of the UV care products sold in Japan have a negative impact on coral and marine life. Although the sale and use of products containing UV absorbers is prohibited in Hawaii and Palau, many people in Japan use them.
With the desire to create a product that is kind to both the environment and the skin, we spent a year developing the product, and have now completed one of the few UV absorber-free products available in Japan.
We don't want to let this final product be the end of our journey; we will continue to have fun and take on new challenges together with everyone, cherishing our desire to create products that are better for both the earth and skin.