About Us
Company Name | Pure et Pro Inc. |
Established | March 27, 2023 |
Address |
108-0014 5-16-14 Shiba, Minato-ku, Tokyo,Japan |
CEO | YUKI KIKUCHI |
office |
105-0014 Stoke Cozy Shiba Park 502, 2-1-19 Shiba, Minato-ku, Tokyo,Japan |
office TEL | 03-6435-4615 |
korea office | Haven Cent, Metropolis 704, 77 Jungang-ro 1261beon-gil, Ilsan-gu, Goyang-si, Gyeonggi-do |
About business | Manufacture and sale of cosmetics |
Qualified invoice issuer registration number | T3010401173374 |
New UV protection that puts the importance of the environment and skin first.
"UV rays are a beauty's worst enemy," the knowledge that many people have one or more tanning products has gained recognition.
However, how many people know that the UV absorbers in many sunscreen products have a negative impact on marine corals and marine life?
How many people know that the UV absorbers in many sunscreen products have negative effects on marine corals and marine life?
Pure et Pro has launched POHO+ after a year of development of UV protection products
specialized in UV absorber-free products that are gentle to the environment and skin.
Not only does it protect your skin from UV rays, but it also envelops you in ingredients that are gentle to both the environment and your skin.
Enrich your life with POHO+.
Message
What we care about

Earth and skin friendly
The opportunity came from the hope of enjoying golf without worrying about ultraviolet rays. In talking with people of all ages through golf, we found that everyone, regardless of gender, is concerned about UV protection.
In the process of doing research to create UV care products, we found out that UV absorbing products contained in many UV care products sold in Japan are harmful to coral, marine life, and other organisms.
Even though the sale and use of products containing UV absorbing agents is prohibited in Hawaii and Palau, many people in Japan are using such products.
With the hope of creating products that are gentle to both the environment and skin, we spent a year on product development, resulting in one of the few products in Japan that is free of UV absorbers.
We will not end with this completion, but will continue to enjoy and challenge ourselves with you, keeping in mind the desire to create something better for both the earth and the skin.
CEO Yuki Kikuchi
