ABOUT

New UV protection that puts the importance of the environment and skin first.

 "UV rays are a beauty's worst enemy," the knowledge that many people have one or more tanning products has gained recognition.
 However, how many people know that the UV absorbers in many sunscreen products have a negative impact on marine corals and marine life?
 How many people know that the UV absorbers in many sunscreen products have negative effects on marine corals and marine life?

 Pure et Pro has launched POHO+ after a year of development of UV protection products
specialized in UV absorber-free products that are gentle to the environment and skin.

 Not only does it protect your skin from UV rays, but it also envelops you in ingredients that are gentle to both the environment and your skin.

Message

Something that is kind to the earth and to your skin.

It all started with the desire to "enjoy golf without worrying about UV rays." When talking to people of all ages through golf, the thing everyone, regardless of gender, is concerned about is UV protection.

I wanted to make a UV care product, and while doing some research, I discovered that the UV absorbers contained in many of the UV care products sold in Japan have a negative impact on coral and marine life. Although the sale and use of products containing UV absorbers is prohibited in Hawaii and Palau, many people in Japan use them.

With the desire to create a product that is kind to both the environment and the skin, we spent a year developing the product, and have now completed one of the few UV absorber-free products available in Japan.


We don't want to let this final product be the end of our journey; we will continue to have fun and take on new challenges together with everyone, cherishing our desire to create products that are better for both the earth and skin.

Representative Director Yuki Kikuchi

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Pure et Pro

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