Pure et Pro Co., Ltd.'s representative was selected and participated in the
"Saudi Arabia Quality of Life Business Mission"
held in February 2026.
This mission is an overseas business mission hosted by the Japan External Trade Organization (JETRO), and it is a program in which only 10 companies, selected from numerous applicants, participate.
We were greatly honored to be selected as one of these companies, and we visited Saudi Arabia with a strong sense of responsibility and anticipation.
Locally, thanks to JETRO's efforts, appointments were arranged with government agencies, key project stakeholders, and local companies, providing us with an extremely intensive three-day opportunity for discussions and information gathering.
Currently, Saudi Arabia is undergoing national-scale mega-projects in preparation for the 2030 Riyadh Expo and the 2034 FIFA World Cup, attracting global attention in various industries such as urban development, tourism, lifestyle, and beauty.
On the other hand, the entry of Japanese cosmetics companies into the Saudi market is still limited.
In this context, the opportunity to directly interact with major organizations and companies was a significant step forward for our company.
Pure et Pro Co., Ltd. aims to develop this valuable opportunity beyond a mere observation trip, transforming it into concrete business opportunities for expansion into the Middle Eastern market.
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